Our Journey
Building LiteSwad from scratch
Two friends. A tiny kitchen. A big problem — the namkeen we grew up loving was either too oily or too boring. We decided to fix that.
Every decision, every recipe test, every failure — we share it openly. This is what building in public looks like.
Day 1 — Jan 2025
The Idea Sparks 💡
Frustrated by overpriced “healthy” snacks and bland low-oil options, we wrote the LiteSwad concept on a napkin.
Feb 2025
Recipe Wars 🧪
50+ recipe iterations. The whole family became taste testers. Batch #23 finally cracked the low-oil-but-still-crunchy formula.
Mar 2025
First 100 Fans 🎉
Posted our story online. 100 people said they’d buy. Started sourcing quality ingredients from local farmers.
Now — 2025
Getting Ready to Launch 🚀
Packaging designed. Flavours finalised. Waiting for you to join the first batch.
Coming Soon
Launch Day 🌟
First batch ships to our founding community. You could be on this list.
The internet
is already talking.
“Finally! A namkeen brand that doesn’t make me feel guilty. The Lite Mixture is 🔥 and ₹40 is a steal!”
“Tried the Chatpata Masala Mix. My whole office is obsessed. How is this low oil?? The crunch hits different.”
“Pudina Tangy Sev slaps AND doesn’t destroy your diet. LiteSwad is genuinely different.”
“Followed their building-in-public journey. The transparency is wild. Can’t wait to get the first batch.”